Gallery
The book, in the hand
The cover, the hardcover edition, and photos from launch events and talks as they happen.
The cover
One road, five stages
The cover follows the shape of the argument. A single road starts with Acquire and climbs through Activate, Deliver and Retain before reaching Expand, changing colour at each stage. The point is the continuity: no handoff cliffs, no team that owns the customer alone.
Available in ebook and paperback for pre-order now. Hardcover from November 1, 2026.
Hardcover edition
Arriving November 1, 2026
From the road
From the shelf and the stage
Launch events, keynotes, and readers with the book. More frames fill in as the tour gets going.
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The hardcover, standing
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The full jacket
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Coming soon
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Coming soon
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Coming soon
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Coming soon